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How Azuna’s strong supply chain fuels its 9-figure sales

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How Azuna’s strong supply chain fuels its 9-figure sales

Below is the latest edition of Modern Retail’s Supply Chain Weekly newsletter, which goes out on Mondays at 10 a.m. ET, and dives into all things logistics and supply chain during a tumultuous time for the retail industry. To receive this weekly in your inbox, click here.

The non-toxic home air freshener space is growing, driven by consumer demand and a direct-to-consumer brand’s ability to balance hyper-growth with operational stability. For the 7-year-old air-freshener alternative brand Azuna, topping nine figures in annual online revenue has required aggressive inventory strategies that enable buffer time and vertical control.

Azuna has avoided supply chain bottlenecks by building a resilient logistics engine rooted in long-term raw material contracts, owned manufacturing and multi-tiered fulfillment. 

Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.



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