CONNECT WITH US
eCommerce

eCommerce

Hong Kong turns Halloween into a month. Can it fix its spending problem?

Inside Retail Australia logo

Published on

Add as a preferred source on Google
Hong Kong turns Halloween into a month. Can it fix its spending problem?

For the first time, the Hong Kong Tourism Board (HKTB) has turned Halloween from a one-night street party into a month-long programme, with cosplay street parties across five districts on three consecutive Saturdays.

The celebrations will include free Halloween-themed transport for costumed visitors, and additional festivities at Hong Kong Disneyland and Ocean Park. 

Citybus is running a Halloween open-top route between the sites, free for anyone in costume, and Hong Kong Tramways has dressed two party trams for the run between Causeway Bay and Sheung Wan. Hong Kong Disneyland and Ocean Park run their Halloween programmes to November 1. This year, October 31 falls on a Saturday.

HKTB executive director Anthony Lau said the board wants Hong Kong to have the densest Halloween atmosphere of any city in Asia, so that regional travellers who think of a cosplay party think of Hong Kong. He placed the campaign alongside the board’s six flagship mega events and a wider push to use both Chinese and Western festivals to spread tourism spending into the rest of the economy, citing the response to this year’s Mid-Autumn lantern displays as encouragement.

According to HKTB, 36.7 million visitors arrived in Hong Kong in the first eight months of the year, up 11 per cent, with the government expecting about 53.8 million arrivals in total this year. During the mainland’s National Day Golden Week, 1.41 million Mainland visitors came between October 1 and 7, roughly 9 per cent above forecast from the Immigration Department. 


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.