CONNECT WITH US
eCommerce

eCommerce

H&M Beauty Names Sharvari First Brand Ambassador in India

Global Cosmetics News logo

Published on

Add as a preferred source on Google
H&M Beauty Names Sharvari First Brand Ambassador in India

THE WHAT? H&M Beauty has appointed actor Sharvari as its first brand ambassador in India as the retailer looks to build its beauty business and strengthen its positioning in the market.

THE DETAILS Sharvari will front H&M Beauty’s communications in India across its portfolio of make-up, fragrance, hair and body care. The appointment coincides with the launch of a new make-up assortment spanning products including blush, highlighter, kajal, liquid eyeshadow and lip gloss. The range will be distributed through H&M stores across India and digitally through Hm.com, Nykaa and Myntra. H&M said the partnership follows the first year of its beauty category in India and forms part of plans to build further momentum in the market.

THE WHY? The appointment signals H&M’s continued investment in developing beauty as a standalone growth category in India, combining a local ambassador strategy with nationwide store distribution and major e-commerce platforms to increase the reach of its fashion-led beauty proposition.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.