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Hint water bets on indulgent dessert flavors to recruit new customers

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Hint water bets on indulgent dessert flavors to recruit new customers

Water brand Hint wants customers to have their cake and eat it, too.

This week, Hint is launching a limited-edition Treat Yourself variety pack of dessert-inspired flavors. The flavors are Key Lime Pie, Strawberry Cupcake, Berry Cobbler and Pineapple Whip, with zero calories, zero sugar and zero sweeteners, which the company says makes for a “guilt-free indulgence.” 

The new release follows a summer test run, when Hint brought back its Star Spangled variety pack after sales exceeded expectations last year. Featuring flavors like Orange Vanilla Swirl, Cherry Berry Burst, Lemon Zest Freeze and Rainbow Sherbert, it became the top-selling Hint SKU on Walmart.com and climbed Amazon’s sales chart for the brand. Despite its summer theme, the company decided to keep Star Spangled on the market year-round. The nostalgic ice pop-inspired flavors quickly became Hint’s best seller, encouraging the company to create more dessert-inspired flavors. 

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