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High-protein holiday treats are here

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High-protein holiday treats are here

As the festive season approaches, brands and major retailers are reshaping their offerings to cater to increasingly health-conscious consumers. Driven by the ongoing high-protein trend and the rapid rise of GLP-1 medications, retailers like Target are expanding their holiday assortments to include seasonal, wellness-focused treats that double as cozy indulgences. From stocking stuffers to indulgent flavors like cookie butter and peppermint bark, high-protein and better-for-you foods are taking up more shelf space this November and December.

During Target’s recent media day outlining its holiday strategy, Target’s chief merchandising officer Cara Sylvester said the retailer has been working to incorporate health and wellness offerings into its holiday merchandising.

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High-protein holiday treats are here | TheMorningPulse.fyi