With a new office in Zurich and logistics in the Netherlands, the $20 million U.S. women's brand has its eye on Europe, targeting an “eight-figure” business in five years.

PARIS — Women-led ski brand Halfdays is making its European debut with ambitions that go far beyond the slopes.

The Colorado-based label is building out its regional operation in Zurich, as well as a logistics operation in the Netherlands, betting that its blend of fashion and technical performance wear can translate into sales, even in an established and competitive mountain sports market.

Cofounded by former U.S. Olympic freestyle skier Kiley McKinnon, Karelle Gold and Ariana Ferwerda, who now serves as chief executive officer, Halfdays has grown from a specialist skiwear label into a women’s performance brand spanning hiking, running and studio apparel.

Last year the company hit $20 million in revenue, plus raised a $10 million series A round, led by the Kellwood Company, with input from DSG Ventures as well as the influencer and model Taylor Hill.

In Europe, the company has appointed former Perfect Moment chief financial and operating officer Chath Weerasinghe general manager of Europe. Prior to Perfect Moment, Weerasinghe spent two decades at Canada Goose, where he led expansion of direct-to-consumer and business-to-business operations as well as the implementation of efficiency-driving initiatives as regional director and vice president of finance and operations for Europe, Middle East and Africa.

“We didn’t want to simply appoint a distributor and start shipping product overseas. We wanted to build something from the ground up, led by people who understand the European customer, the culture, and the opportunity within the market,” Ferwerda told WWD.

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