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Guess Launches Becky G Collection

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Guess Launches Becky G Collection

Guess has teamed up with Becky G, the singer, songwriter and actress who achieved major success in the Latin music market with hit singles such as “Mayores” and “Sin Pijama” as well as “Mamii” with Karol G.

Guess described the B Jean collection as a “fresh take on a Y2K favorite” and also noted that it brings back the low-rise jean, but with a modern update.

Guess said the B Jean features two styles: a low-rise boot cut and a low-rise boot cut. Each touts the brand’s signature triangle panel along the side seam, which “adds a distinctive touch of denim craftsmanship and playfulness.”

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“Rooted in Guess’s rich denim heritage and thoughtfully reimagined for a fashion-forward wardrobe, the B Jean Low Rise delivers a sexy, flattering silhouette with a slim bootcut fit,” the brand said in a statement. “This nostalgic style pays homage to Guess’s role in shaping the unmistakable denim aesthetic of the early 2000s. By reinterpreting the brand’s most iconic silhouettes for today, it celebrates a legacy that continues to inspire contemporary fashion.”

Guess said Becky G will be front and center in the B Jean campaign, bringing it to life. , and is known for a style that celebrates her Chicana heritage and West Coast upbringing.



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