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Chiara King Explores the Dark Side of Being an Influencer

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Chiara King Explores the Dark Side of Being an Influencer

The British content creator teamed up with the team behind “The Blair Witch Project” for a documentary-style thriller about the dangers of living your life online.

“I’m very much a ‘yes’ person,” says Chiara King. The British content creator needed very little convincing when she received an email from director Mike Nybroe a few years ago asking if she’d be interested in portraying a fictionalized version of herself in a thriller about the dark side of the influencer world. Little did King know just how much the plot of the film would come to mirror her own life.

“The Influencer Project” is produced by the “Blair Witch Project” team and is a documentary-style psychological thriller that follows a fictionalized Chiara King as she is flown to Copenhagen to spend a week in the city, while a film crew follows her to document life as an influencer. Soon enough, she starts receiving disturbing and threatening messages from a stalker, who uses the information King shares online about her life to harass her.

In the midst of shooting, King herself got a stalker. Suddenly the project became much more personal.

“You never think it happens to you. And then it happened, and then I had to go back in and reshoot scenes after the situation had happened to me,” King says of the experience. “So it was very fresh. I had a life coach with me to help me not allow it to consume me. We had different methods on how to make that work.


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