In an industry frequently critiqued for its insular nature and hyper-fixation on dizzying scale, a quiet movement is taking root—one built on the simple, radical premise that real innovation necessitates stepping outside the fashion bubble.
Less than three months ago, Fashion Forward was an ambitious concept shared between co-founders Jordana Guimaraes and Christopher Hunt. Today, the pair has officially welcomed their Founding 100 into the House, marking a pivotal milestone for a private community intended to challenge how creative industries interact, collaborate and evolve.
The milestone arrives with a remarkably eclectic roll call of global tastemakers, executives and visionaries.
Among the Founding Voices, Honorary Members and Advisors are industry notables like Sara Sozzani Maino, former deputy editor of Vogue Italia, Oskar Metsavaht, founder and creative director of Osklen, Luisa Herrera Garcia, senior vice president of production at Alexander Wang and Carry Somers, founder of Fashion Revolution.
What makes the guest list truly striking is its refusal to stay neatly within the lines of traditional fashion. Membership also includes Rohit Burman, senior vice president and global head of inclusion and diversity, impact and Calvin Klein Sustainability, at PVH Corp. and Emanuele Borini, the former chief marketing officer at Coca-Cola Global—along with Nuno da Costa, illustrator at Vogue Portugal, the artist Jason Naylor, model-entrepreneur Juana Burga and Jannik Olander, founder of Nialaya.
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