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Google Thinks It Knows What Fashion News You Want to Read — Now You Can Have a Say, Too

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Add as a preferred source on Google
Google Thinks It Knows What Fashion News You Want to Read — Now You Can Have a Say, Too

From major designer shake-ups to the latest runway collections, here's how to see more of WWD's fashion coverage on Google.

At the CFDA Fashion Awards on Nov. 2, Rachel Scott beat out Michael Kors, Tory Burch and other nominees to take home American Womenswear Designer of the Year for Diotima. Meanwhile, WWD got its hands on an internal Gucci memo detailing the house’s latest changes under Demna, which includes splitting its collection into four business units and bringing back two industry veterans to help run the operation.

There’s a lot happening in fashion, and WWD has been covering it all. From reviews of Jonathan Anderson’s latest Dior collection to the executives making decisions behind the seams, there’s plenty to keep up with, even for those who follow the industry for a living.

Even for more casual fashion fans interested in the latest designer appointment, what went down at fashion week or the style trends of the stars, there’s now a way to tell Google that you would like to see more of that type of reporting, especially from WWD.

Google’s Preferred Sources feature, introduced in 2025, lets users select the publications they want to see more frequently in searches. WWD has now added an “Add as a Preferred Source on Google” button to its article pages, so readers can make that selection without having to go looking for the setting themselves.

Once WWD is on your list, its articles may appear more frequently in Google’s Top Stories section when they’re relevant to a search.


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