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Google Pixel, Highsnobiety Showcase AI Design Products

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Google Pixel, Highsnobiety Showcase AI Design Products

A cotton-canvas bag, a new mesh print and a dress inspired by a single flower are among the projects Google Pixel and Highsnobiety will present in Berlin as they close the first edition of their fashion and technology program.

The Nov. 12 showcase will feature work developed through the Pixel Institute of Fashion and Technology, or PIFT, which launched during Milan Design Week in April. The partners are planning a second edition in 2027 with a new cohort of designers.

PIFT gives independent designers access to Google Pixel phones and Google’s AI tools alongside mentorship and opportunities to present their work through Highsnobiety’s events. The first edition’s mentors included Girls in Blue Studio, photographer Campbell Addy and photographer and director Hugo Comte.

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“We didn’t launch PIFT just to showcase what our technology can do; we built it to discover what happens when true creatives get their hands on it,” said Anne-Katrin Huebel, Google’s senior director of marketing for Germany, Austria and Switzerland. “Seeing this cohort turn Pixel and Gemini into daily collaborators sets an inspiring benchmark for how we continue supporting the future of fashion and design.”

The designers’ assignments are also the focus of a promotional campaign developed with Media Futures Group, part of WPP Media. The projects cover product development, collection research and marketing imagery, with participants using the technology at different stages of their existing practices.


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