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Google and Glance Partner on Android TV Integration

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Google and Glance Partner on Android TV Integration

Google has teamed up with Glance, an AI-powered personal shopping platform backed by global technology company InMobi, to “enhance the television experience” for consumers by bringing AI-powered commerce to Android TVs.

Glance said in a statement that the partnership “will evolve the ambient screen from a passive backdrop into an interactive, AI-driven inspiration portal for shopping and discovery.”

Terms of the partnership were not disclosed.

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The rollout on Android TVs is across the U.S., India and Japan. Glance said the integration gives shoppers a dynamic, opt-in ecosystem, which serves as a “personal lifestyle engine” powered by an intelligent shopping agent. But there’s more. “The partnership addresses an underutilized asset in the modern home: the TV screen during ‘off’ hours,” the company said, adding that while traditional ambient modes offer limited utility, “the Glance-powered experience turns the screen into a continuous discovery surface.”

Naveen Tewari, CEO and founder at InMobi and Glance, said the integration transforms the traditional living room. “We are moving beyond the era of the ‘dormant’ screen,” said Naveen Tewari, CEO and Founder at InMobi and Glance. “By combining the scale of Google’s Android TV ecosystem with Glance’s AI-first commerce models, we are turning the living room into a space where inspiration meets intent. Whether it’s fashion, home décor, or travel, we’re making shopping and discovery seamless, immersive, and interactive.”

The company said the integration introduces features and new capabilities designed to enhance the consumer lifestyle.


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