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From Leather Jackets to Luxury Brands: G-III’s Morris Goldfarb on Building a $3 Billion Fashion Powerhouse

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From Leather Jackets to Luxury Brands: G-III’s Morris Goldfarb on Building a $3 Billion Fashion Powerhouse

Goldfarb, who was the recipient of the WWD Honor for Creative Leadership, reflects on transforming G-III from a small leather business into a global fashion empire with brands such as Marc Jacobs, Donna Karan and Karl Lagerfeld.

Morris Goldfarb, chairman and chief executive officer of G-III Apparel Group Ltd., and recipient of the WWD Honor for Creative Leadership at the WWD Apparel & Retail CEO Summit, knows a thing or two about transformation.

Goldfarb was asked how he took a small leather company founded by his father, Aron, through the ups and downs in the fashion industry and came out with a $3 billion branded powerhouse with labels such as Marc Jacobs, Donna Karan and Karl Lagerfeld, among numerous other brands.

“So you want me to put 50 years, 54 years, into 15 minutes,” he quipped in a conversation with Evan Clark, WWD’s deputy managing editor. Goldfarb zeroed in on how he managed to so consistently keep up with the times.

“So I would say that this company was built with one intention originally. It was to make a livelihood for an immigrant. And as time passed, I joined the company, and I had a greater vision,” Goldfarb said. “I had a vision of building the biggest and the best. It has gone through many transitions and many transformations, quite honestly. Most of them came unexpectedly. Whether it was a political issue, a war, just changes that naturally occur and product changes, product demands drove us to transform our business.


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