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From dark patterns to misleading ads, India is strengthening consumer rights: Nidhi Khare

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From dark patterns to misleading ads, India is strengthening consumer rights: Nidhi Khare

From dark patterns to misleading ads, India is strengthening consumer rights: Nidhi Khare

Consumer Affairs Secretary Nidhi Khare outlines action against dark patterns, misleading advertisements and unfair trade practices, alongside reforms in legal metrology, consumer grievance redressal and price stabilisation.

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“Where a platform declares compliance but continues to use dark patterns, we will treat that false declaration as an aggravating factor while determining the penalty” – Nidhi Khare, Secretary, Department of Consumer Affairs.

India’s rapidly expanding digital marketplace is creating new challenges for consumer protection, prompting stronger regulatory scrutiny of dark patterns , misleading advertisements , unfair trade practices and the online sale of hazardous products.

The Department of Consumer Affairs is pursuing a combination of enforcement measures, digital grievance redressal, legal metrology reforms and various other initiatives to strengthen consumer rights while improving ease of doing business.

In this conversation with Anoop Verma, Nidhi Khare , Secretary, Department of Consumer Affairs, Government of India, discusses the CCPA’s action against digital platforms and coaching institutes , efforts to secure refunds for consumers , measures to stabilise essential commodity prices and the proposed Repairability Index.

She also explains how regulatory reforms, greater transparency and cooperation with state administrations can strengthen consumer confidence and accountability across India's evolving marketplace.

The CCPA has taken action against several major digital platforms for using dark patterns and has also encouraged companies to conduct self-audits. How effective have these interventions been in changing platform behaviour, and what further enforcement measures are being considered?


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