With modern heirlooms, sculptural settings and a special gifting incentive, the fine jewelry brand is giving self-purchasing a luxurious new meaning.

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Diamonds have always had a certain hold on the fashion crowd. Elizabeth Taylor famously collected them, Marilyn Monroe sang their praises, and today’s jewelry enthusiasts have found increasingly creative ways to wear them (preferably without waiting for someone to get down on one knee). The difference? A diamond no longer needs to arrive with a marriage proposal or a particularly significant anniversary attached. Sometimes, a beautiful piece of jewelry is reason enough to celebrate.

And with holiday shopping officially on the agenda, GOODSTONE is making the prospect of adding another diamond to your collection especially appealing.

Proof that a solitaire needn’t be conventional. A slender, contoured band embraces the marquise-cut diamond, giving this engagement ring a sculptural silhouette that feels decidedly modern.

The Austin-based fine jeweler specializes in handcrafted diamond jewelry that strikes a balance between classic and contemporary. Its collection runs the gamut from traditional engagement rings to sculptural bracelets, delicate earrings, and modern pendants, with an appreciation for unexpected settings and silhouettes that stray from convention.

Of course, the beauty of fine jewelry lies in its versatility. A diamond pendant looks just as compelling against a cashmere crewneck as it does with a silk evening dress, while a sculptural bracelet can make even the simplest outfit feel deliberate (yes, even jeans and a white T-shirt).

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