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Flipkart Minutes teams up with Ramsay Brothers for a 10-minute Halloween miniseries

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Flipkart Minutes teams up with Ramsay Brothers for a 10-minute Halloween miniseries

Flipkart Minutes teams up with Ramsay Brothers for a 10-minute Halloween miniseries

Flipkart Minutes has launched a Halloween campaign featuring a three-part miniseries titled The Last Delivery. The initiative includes collaborations with McCann India and the legendary Ramsay Brothers, blending modern horror and local folklore. Each episode runs for ten minutes and aligns with the app's order-tracking feature. Customers can view the episodes after placing an order for a delivery.

Flipkart Minutes teams up with Ramsay Brothers for a 10-minute Halloween miniseries

Flipkart Minutes has partnered with McCann India to launch a Halloween campaign featuring the legendary Ramsay Brothers , introducing a three-part horror miniseries titled The Last Delivery . The campaign rollout began with a viral teaser showing a figure from Indian folklore riding pillion on a Flipkart Minutes delivery bike, generating widespread online speculation. Designed to blend traditional horror tropes with modern quick-commerce consumption, the initiative aims to bridge the gap between global Halloween celebrations and local cultural horror references pioneered by the Ramsay Brothers. Advt

Each episode in the miniseries is structured to run for exactly 10 minutes, matching the length of the app's order-tracking window. Once customers place an order, they can watch the episodes through the Play screen on the app, turning the otherwise passive wait for a delivery into an entertaining and suspenseful viewing experience that concludes with a cliffhanger.

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