Admatazz has appointed Darrell Fernandes as Executive Vice President, Growth & Client Partnerships, adding a senior advertising executive to its leadership team.

Fernandes joins the independent digital marketing and media agency with more than two decades of experience in advertising, client servicing, business development and brand partnerships.

Most recently, he spent more than five years at White Rivers Media as Senior Vice President. There, he worked across brands including Dream11, Glenmark, Raymond, Hero MotoCorp and ITC Foods, and managed projects for Netflix and Dettol.

Earlier, Fernandes was Associate Vice President at Red Fuse, part of WPP, where he was part of the leadership team working on Colgate-Palmolive's India business. He has also held roles at Publicis Ambience, MullenLowe, Rediffusion Y&R and Bates 141.

In the new role, Fernandes will focus on business growth, existing client relationships and partnerships with prospective clients. His remit also includes identifying opportunities to expand Admatazz's brand partnerships.

The appointment comes as the agency looks to widen its client base and add more brands across India. Fernandes' experience across traditional and digital advertising is expected to support that effort.

Yash Chandiramani, Founder, Admatazz, said: "As Admatazz enters its next phase of growth, we are focused on building a team that can take on larger challenges and create greater value for our clients. Darrell brings over two decades of experience across some of the leading names in advertising, with a strong understanding of both traditional and digital domains. His experience and perspective will be valuable as we strengthen our existing partnerships, build new relationships and continue to grow the business.

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