CONNECT WITH US
eCommerce

eCommerce

Fanatics names Afterpay as preferred BNPL partner

Digital Commerce 360 logo

Published on

Add as a preferred source on Google
Fanatics names Afterpay as preferred BNPL partner

Sports apparel and merchandise retailer Fanatics has named Afterpay as its preferred partner for buy now, pay later (BNPL) payments processing.

The move means that shoppers across Fanatics’ ecommerce sites can now use Afterpay’s “Pay in 4” and “Pay Monthly” offerings. Pay in 4 allows consumers to make their purchases and then complete their payments in four installments over six weeks, without interest. Meanwhile, Pay Monthly allows consumers to complete payments over 24 months for purchases from $100 to $20,000.

Fanatics is No. 13 in the Top 1000 Database. The market research tool tracks North America’s largest online retailers, ranking them by annual ecommerce sales and more.

Fanatics is also No. 132 in Digital Commerce 360’s new AI Rankings. That set of rankings is available in the Top 1000 Pro with AI Database.

“Afterpay gives our customers the flexibility today’s shoppers expect, so fans can support their teams and celebrate the biggest moments in sports,” said Tucker Kain, chief strategy and growth officer at Fanatics, in a statement. “This feature allows us to further our mission to relentlessly enhance the fan experience, whether that’s through the personalized discovery Fanatics Ads brings to shopping, the live energy of Fanatics Fest, or the flexibility Afterpay offers at checkout, and make our world-class assortment of products available and accessible in more ways than ever before.”

The retailer and Afterpay had already established a relationship that included partnering for Fanatics Fest in summer 2026. Fanatics Fest is a multi-day sports, collecting and cultural festival.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.