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Exclusive: TikTok Shop launches a paid premium tier for 1M of its top US shoppers

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Exclusive: TikTok Shop launches a paid premium tier for 1M of its top US shoppers

TikTok Shop has officially launched a paid membership pilot in the U.S. called TikTok Shop Plus in time for the competitive holiday season.

Over the weekend, TikTok Shop began offering the service to more than 1 million people it has identified as its most loyal U.S. customers. TikTok Shop Plus costs $9.99 a month after a 30-day free trial, according to TikTok Shop. It includes perks such as expanded free shipping, exclusive discounts, coupon bundles and instant refunds.

The program is TikTok Shop’s latest effort to grow retail sales in the U.S. as live commerce takes off outside of Asia. TikTok Shop launched in the U.S. in 2023 and now represents about 20% of the social-commerce market in the country, per Capital One Shopping. With TikTok Shop Plus, the platform is offering extra perks similar to other paid membership programs like Amazon Prime ($14.99 a month) and Walmart+ ($12.95 a month). Business Insider first reported that TikTok Shop was testing a version of the program in July.

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