CONNECT WITH US
eCommerce

eCommerce

Exclusive: Shinola Launches New Duck Automatic Watch

WWD logo

Published on

Add as a preferred source on Google
Exclusive: Shinola Launches New Duck Automatic Watch

The Detroit-based watch brand tapped Kareem Rahma, Tefi Pessoa, Nems and Benton McClintock to front the new campaign.

Shinola on Monday revealed its new Duck Automatic watch. With a reimagined 38 mm case, the four-piece collection is powered by Japanese automatic movements, available in PVD Gold, stainless steel and alabaster, stainless steel and black. The new three styles feature the Miyota 9015 with about 42 hours of power reserve and an exclusive fourth iteration gift set with about 80 hours of power reserve — making Shinola one of the first American brands to use the new movement. “The Duck has become one of our most recognizable and best-selling watch platforms, so bringing it into automatic felt like a natural next step,” Dana Mosa-Basha, director of marketing at Shinola, told WWD. “We wanted to preserve what people already love about the Duck — its versatility, color and slightly irreverent personality — while evolving it into a more elevated mechanical timepiece. ” The accompanying campaign and short film for fall 2026 were created by Jonathan Bailey, creative director of Shinola, alongside brand partner GentleForces. The four personalities spanning the entertainment, comedy, music and internet culture space tapped for the new campaign are Kareem Rahma, creator and host of “Subway Takes” and “Keep the Meter Going;” Tefi Pessoa, who recently was on “Love Island USA;” rapper Nems, whose song “Bing Bong” went viral during the Knicks win, and internet creator Benton McClintock. They have been tapped as faces for Shinola’s new watch.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.