Lipa and the brand’s founder Giuliano Calza talked with WWD about how the collaboration came up, their favorite moments from the set and mutual interests, spanning from Britney Spears to “La La Land.”
Stepping into the GCDS headquarters here as Rina Lipa was getting her hair done, one could immediately sense that charisma runs in the Lipa bloodline. A flashing smile — and a down-to-earth and playful attitude — are part of her mix that puts those around her instantly at ease.
As her fellow Gen Zers would say, her “aura” now comes with a lingering trail of vanilla and incense, since Lipa has landed her first beauty campaign, becoming the face of the GCDS Morso unisex fragrance.
The first foray into the category for the Italian fashion brand founded by Giuliano Calza 10 years ago, the scent and dedicated ads are to be unveiled on Thursday, when Lipa will be back in Milan and join the designer for a long day of brand activations. Their agenda will see Lipa making a surprise appearance to meet GCDS fans at the Alberto Magri pastry shop and hand out Morso-themed cookies and beverages for breakfast; take a look at the trams decked with the campaign rattling around the city, and host a dinner and after party celebrating the fragrance. In between, Calza will have to remember to blow out the candles for his birthday, too.
Offering an exclusive look at the project ahead of its launch, the duo sat down with WWD to talk about how their collaboration came up, share anecdotes from the set and reveal mutual interests and upcoming projects, including GCDS’ beauty ambitions.
Source link
