It now sets a strict zero-tolerance policy for harassment, abuse or violence - and raises the minimum age.

All parties involved in shows, model castings and photo shoots for Kering and LVMH brands are to receive training next year as part of a new zero-tolerance policy for any form of harassment, abuse or violence.

In a fortification of the model charter they jointly established in 2017, the two French luxury groups said Thursday they are also planning unannounced checks and audits at workplaces, and increased monitoring of interactions with models, particularly during situations of nudity or partial nudity.

The new rules call for a “prior formal agreement, a dedicated space, and the impossibility of being left alone with a member of the production team,” according to a statement shared first with WWD.

Kering and LVMH are also putting in place a “strengthened reporting procedure, which can be activated at any point during the collaboration, guaranteeing anonymity and protection for witnesses.”

They also raised the minimum age “for models to represent adults in fashion shows or photo shoots at 18,” up from 16.

The new protocols come into effect next year, starting with Paris Fashion Week Men’s in January, and apply to all houses, wherever they operate.

Introduced in 2017, the first joint charter came amid heightened concern about size-zero models. It required all models to present a recent medical certificate proving their overall health, and in the wake of casting director James Scully blowing the whistle on several brands, including Balenciaga , Hermès and Elie Saab, for alleged mistreatment.

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