A first playful capsule spanning limited-edition T-shirts and seasonal accessories will launch Thursday at the brand’s Bangkok flagship.
DRIP DROP: Pattaraphan, the Thai jewelry brand founded by Pattaraphan “Nok” Salirathavibhaga, is expanding into apparel with a limited-edition T-shirt capsule launching Thursday.
Following the brand’s move into the bridal space with a newly formalized range of engagement and wedding rings titled the “Promised Collection,” the founder said she felt the need to keep things casual.
“I wanted to create something that I actually would live in,” she told WWD. “Like my jewelry, everything I make is something I would want to wear.”
With an approach of limited-edition drops, T-shirts felt like a natural place to begin in Bangkok, where the heat makes them a daily staple.
Salirathavibhaga’s first capsule is dubbed “Hi Pressure” and takes its cues from the line art popular in Thailand street art.
The wordplay draws “from a time when I felt really pressured in my early 20s, living in New York, figuring out my life,” Salirathavibhaga said. “But I feel I’m in such a different place now. I have a village behind me so we want to approach that high pressure in Thai style — feeling more light and fun.”
Long- and short-sleeve styles come in a palette that includes a buttery yellow and smoky shades, with contrasting colors to make the graphics pop. They will remain the core of the apparel offering, with small seasonal accessories such as bandanas thrown in. A second drop is planned for February, with the product mix still taking shape.
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