Hailey Bieber, who spent her childhood in ballet training seven days a week, has collaborated with the British activewear brand Adanola on a capsule that channels the DIY spirit of dancers' off-stage uniforms.

LONDON — The British activewear brand Adanola, which has worked in the past with Kendall Jenner, Lila Moss and Rosie Huntington-Whiteley, is embarking on its biggest celebrity partnership yet with Hailey Bieber, who has co-created a ballet-themed capsule collection that’s set to launch on Thursday.

The collaboration with Bieber, cofounder and creative director of Rhode skin care and cosmetics, comes amid double-digit growth at the Manchester, England-based brand, where annual sales have reached nearly 140 million pounds.

The new, 23-piece collection has been more than a year in the making and was a collaborative effort, with Bieber proposing the ballet theme and consulting on colors, fabrics, silhouettes, product sampling, fit and development. She also appears in the campaign.

Adanola chief executive officer Niran Chana said in an interview the brand tapped Bieber because “she’s an icon of this generation, a fashion and media figure, and the esteemed business woman behind Rhode. We are very intentional with the creators we work with, and this felt authentic, and really aspirational. She’s been our muse and vision for a long time.”

The brand’s founder Hyrum Cook said Bieber “knew exactly what she wanted. Her idea was always to lean into the ballet inspiration. We loved it.”

Bieber, who drew on 12 years of intense ballet training as a child and who still retains the “muscle memory” of those days at the barre, did not enter into the collaboration lightly.

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