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EXCLUSIVE: Glow Recipe Is Entering Ulta Beauty

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EXCLUSIVE: Glow Recipe Is Entering Ulta Beauty

Nearly a decade after the brand made its debut at Sephora — and one month since it went viral during "eye patch gate" — Glow Recipe is expanding its retail footprint.

After selling exclusively at Sephora in the U.S. for nearly a decade, Glow Recipe is making its Ulta Beauty debut.

The skin care brand, which first launched in 2014 as a K-beauty e-commerce marketplace before unveiling a product line at Sephora in 2017, will roll out on Dec. 6 to 1,000 Ulta Beauty stores with its full product assortment.

Ahead of the store launch, it will debut its $36 Exopeptide Caffeine Brightening & Depuffing Fresh Slices Eye Mask, which went viral in September as one of many new beauty launches harnessing the same novel packaging component. The product launches on Nov. 17 via Ulta’s TikTok Shop storefront.

“Our community has been asking for us to be at Ulta for years, and we wanted to wait for the right time. We feel the time is now,” said Sarah Lee, who is cofounder and co-chief executive officer of Glow Recipe alongside Christine Chang.

Though Glow Recipe also sells via its own TikTok Shop and Amazon storefronts, and internationally at Mecca, Cult Beauty and Sephora, entering Ulta marks the brand’s most significant retail expansion to date.

“Ulta represents the next strategic growth opportunity for the company.



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