She starts Nov. 16 as director of press, VIP and cultural relations, a new role at the French fashion house.

PARIS MATCH: Dior has tapped seasoned communications executive Caroline Deroche Pasquier as director of press, VIP and cultural relations, WWD has learned.

“Her career spans communication, creative collaboration, international markets and cultural relationships, giving her a broad perspective on the development and expression of luxury brands,” the French fashion house said in release shared first with WWD.

Deroche Pasquier is to start in the newly created role on Nov. 16 and work closely with Jonathan Anderson, Dior’s creative director.

She reports to Olivier Bialobos, Dior’s deputy managing director in charge of global communication and image.

Deroche Pasquier was most recently vice president, global communications, at Versace, and before that she spent three years as Bottega Veneta’s global communications director.

A French national, Deroche Pasquier has held a variety of roles in public relations, marketing and communications on both sides of the Atlantic.

Prior to Bottega Veneta, she was chief marketing officer at Stella McCartney in London, and before that senior vice president of global public relations and brand communications at Coach in New York.

She has also worked in Paris as global communications director at Givenchy at the time of Riccardo Tisci, as well as at Louis Vuitton and Yves Saint Laurent, where Bialobos also worked earlier in his career.

Although her remit is wider, it is understood Deroche Pasquier will take up responsibilities previously handled by the late Mathilde Favier, who served in Dior’s PR department for 13 years before her accidental death last August.

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