Ginori 1735 collection director Annalisa Tani talks to WWD about how the latest collection speaks to a changing generation with a penchant for the past.

MILAN — Ginori 1735’s collection director Annalisa Tani and her team got quite good at playing the Game of the Goose, a race track game that was popularized in Italy during the 15th and 16th centuries. Said to have been played by members of dynastic families like the Medici and Aragon, it is the earliest commercially produced board game. Its winding path — and its goose motif — serve as the inspiration for Fortunae, Ginori 1735’s latest collection of collectible porcelain and home decor.

On Wednesday, the Tuscany-based, Kering-owned porcelain company will release a porcelain and home decor collection inspired by luck, symbolism and thoughtful gifting. Drawing from the Renaissance game’s design and motif, there are playful talismans — geese, dragonflies, clovers, horseshoes, dice, keys and ladybugs — across trays, teapots, mugs, boxes, miniatures and espresso sets. Designed to be used, displayed, combined and gifted, the pieces blend everyday function with Ginori’s refined aesthetic, colorful palette and touches of gold. Prices range from $140 to $850.

In an interview, Tani talks about how Fortunae fits into the house’s overall strategy.

WWD: How did the idea for Fortunae, inspired by a game associated with the Medici court, come about?

Annalisa Tani: It began with the universal relationship between luck and objects. Across cultures, people have objects they use as superstitions or good-luck charms. ” I wanted to explore that connection between objects, wishes and the light-hearted idea of keeping fears at bay.

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