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Ex-Rare Rabbit executive Lavish Soni launches IATE Fashion, targets Rs 500–800 crore brand in first phase

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Ex-Rare Rabbit executive Lavish Soni launches IATE Fashion, targets Rs 500–800 crore brand in first phase

Ex-Rare Rabbit executive Lavish Soni launches IATE Fashion, targets Rs 500–800 crore brand in first phase

Lavish Soni, the founder of IATE Fashion Pvt Ltd, aims to establish a premium fashion brand in India. The company intends to launch its first brand by January-February 2027 with significant revenue goals. Soni, after investing Rs 75 lakh, plans to raise additional capital from various investors. The brand will initially focus on menswear, occupying a substantial market share in the premium segment.

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Lavish Soni , former senior executive at Rare Rabbit , has launched IATE Fashion Pvt Ltd, a new premium-fashion venture that plans to build an Indian brand with a revenue potential of Rs 500–800 crore over the next three to five years before expanding into international labels.

The company is looking to launch its first brand in January-February 2027, with an initial investment of Rs 2.5–3 crore. Soni has so far invested around Rs 75 lakh and plans to take his personal contribution to nearly Rs 1.75 crore, while simultaneously holding conversations with venture capital funds and family offices to raise external capital.

“I have spent 18-20 years understanding and catering to consumers in the premium segment. There is a lot of action happening at the mass end of the market, but in the premium segment, there is still room for more players. The demand is there,” Soni told ETRetail.

He estimates the addressable premium fashion segment at Rs 28,000–30,000 crore, excluding sneakers, and expects it to expand to Rs 60,000–65,000 crore over the next five years.


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