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e.l.f. Beauty Q2 sales grow 51% as it embraces digital platforms

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e.l.f. Beauty Q2 sales grow 51% as it embraces digital platforms

E.l.f. Beauty Inc. raised its full-year outlook for the second straight quarter after net sales increased 51% in its fiscal Q2 2027, helped by Rhode’s launch at Sephora in Europe and a rebound in unit sales for the core e.l.f. brand.

Net sales for the quarter ended Sept. 30 reached $520.8 million, an increase from $343.9 million a year earlier. It was the company’s 31st consecutive quarter of net sales growth, CEO Tarang Amin said. 

E.l.f. said sales grew in both retailer and ecommerce channels in the U.S. and abroad.

Organic net sales rose about 35%, chief financial officer Mandy Fields said on the earnings call. Rhode, which e.l.f. acquired in August 2025, added about 16 percentage points to total growth in the month before the deal’s anniversary on Aug. 5.

E.l.f. Beauty ranks No. 328 in Digital Commerce 360’s Top 1000 Database, which ranks North America’s leading online retailers by annual web sales.

E.l.f. Beauty is also No. 327 in Digital Commerce 360 and ReFiBuy’s AI Commerce Rankings. That set of rankings is available in the Top 1000 Pro with AI Database.

Connected commerce, which e.l.f. uses to describe sales through online platforms, accounted for 31% of sales in Q2, Amin said. 

In the U.S., e.l.f. was the top cosmetics brand on Amazon and the most-searched. On TikTok Shop, e.l.f. Cosmetics climbed to No. 2 in cosmetics.

Amazon ranks No. 3 in Digital Commerce 360’s Global Online Marketplaces Database . That database ranks the 100 largest such marketplaces by third-party gross merchandise value (GMV).


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