Adobe is pressing regulators worldwide to address gaps in creators' rights, with chief legal officer Louise Pentland calling for protection against commercial AI imitation of artists' styles and safeguards for licensing and using creative work.

"We've gone to different parts of the world to really understand what the creator rights are in those countries, and then we've been advocating for different creators in different countries where there are gaps. So, for example, here in the United States, we've been putting our support behind the Creator Act, which was an act designed to allow protections for creators that the copyright laws do not provide," said Louise Pentland, chief legal officer, Adobe.

The CREATOR Act, introduced in the US House of Representatives on 2 June 2026, proposes a federal intellectual property right distinct from copyright and trademark. It would give visual artists or rights holders control over specified commercial exploitation or public distribution of stylistic impersonations.

The proposed right would exclude ideas, genres, artistic movements and commonly used visual styles. The bill also includes exclusions for criticism, research and certain parody, subject to conditions concerning commercial exploitation intended to mislead about source, sponsorship or approval.

Copyright protection for AI-assisted work raises a separate question. In its January 2025 report, the US Copyright Office said using AI to assist creation does not itself prevent copyright protection. Human-authored expression, creative arrangements and modifications may qualify, while prompts alone do not provide sufficient human control over expressive elements.

S. So we're being very methodical, and I'm travelling a lot and I'm going around to all of the different government agencies and having this conversation with them," said Pentland.

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