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Dries Van Noten Taps Moncler Executive as New President

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Dries Van Noten Taps Moncler Executive as New President

Adrian Ward-Rees is to take up the role on Dec. 1, succeeding Axel Keller, who is stepping down after five years at the helm.

PARIS – Adrian Ward-Rees is to become president of Dries Van Noten on Dec. 1, taking over from Axel Keller who is stepping down after five years in the role.

Ward-Rees joins the Antwerp-based fashion house from Moncler Grenoble, where he has been chief business officer since October 2024.

A graduate of the University of Surrey in the U.K., Ward-Rees has had a varied fashion career working for brands including Amiri, Burberry, Dior Homme, Speedo and Nike, along with retailers including Selfridges and Lane Crawford, his LinkedIn profile shows.

In a brief statement distributed Friday morning, Dries Van Noten said Keller would remain with the house until the end of the year to support Ward-Rees during the handover.

“During his tenure, Axel worked closely with the leadership and creative teams to support the development of the house’s retail, wholesale and digital activities, strengthen its international presence and expand its accessories offering,” the statement said.

During his tenure, Keller oversaw the opening of new flagship stores in New York and London, alongside beauty and accessories “Gallery” stores in Paris, Brussels, Milan and Kyoto.

“Axel also played a key role in the creative succession of the house, accompanying the appointment of Julian Klausner as creative director in 2024, following Dries Van Noten’s decision to step down from the role,” the statement said.



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