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Diet Coke gets costlier at Rs 70 per can in Delhi-NCR, Mumbai, Bengaluru and Goa amid aluminium squeeze

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Diet Coke gets costlier at Rs 70 per can in Delhi-NCR, Mumbai, Bengaluru and Goa amid aluminium squeeze

Diet Coke gets costlier at Rs 70 per can in Delhi-NCR, Mumbai, Bengaluru and Goa amid aluminium squeeze

With aluminum prices soaring, Coca-Cola's bottlers and retailers in India have escalated the price of Diet Coke dramatically. The cost of a 330 ml can shot up to ₹70 from its previous price of ₹50. This adjustment stems from the rising demand for the sugar-free option, which has doubled within a year, leading to varying prices among retailers, despite the MRP still reading ₹50.

Select Coca-Cola bottlers and neighbourhood retailers across markets such as Delhi-NCR, Mumbai, Bengaluru and Goa, have hiked prices of Diet Coke to a record-high of ₹70 for 330 ml cans, up from ₹50, amid continued tight supplies and a 30% year-on-year surge in prices of can-grade aluminium. This is despite Diet Coke cans made at Coca-Cola's own plants still having the ₹50 price printed on the cans. "Yes, we are selling 330 ml cans of Diet Coke at ₹70 now. The increase in prices of aluminium cans is unsustainable," an independent bottler for Coca-Cola said. Severely impacted by a supply crunch of aluminium can prices, a fallout of West Asia war earlier this year, India's highest-selling sugar-free drink introduced larger 330-ml cans of Diet Coke at ₹50, compared to ₹40 for 300-ml cans in July this year. Advt

" She added that Diet Coke is available at multiple price points across markets to meet varying consumer needs and occasions. "Pricing being taken by independent bottlers and retailers is beyond the company's control.


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