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Dick’s Sporting Goods signs Caitlin Clark

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Dick’s Sporting Goods signs Caitlin Clark

The exclusive deal includes both Dick’s and Foot Locker, and is the first time either company has signed an athlete as a brand partner.

Foot Locker this spring unveiled a year-round basketball brand platform, dubbed “Hoops Lives Here,” to reinforce its standing in basketball and sneaker culture.

The company, which was acquired by Dick’s Sporting Goods in 2025, has always been synonymous with basketball, according to Brett O’Brien, chief marketing officer at Foot Locker.

"Caitlin's influence reaches far beyond the court. She has captivated fans, inspired a new generation, and brought new energy to the game," O'Brien said in a statement. Foot Locker connects “fans with the athletes, products, and moments that move the game forward across the globe. Our partnership with Caitlin builds on that commitment, creating new opportunities to bring fans closer to the sport and celebrate the culture surrounding it."

Before nabbing a deal with Dick’s Sporting Goods and Foot Locker, Clark caught the attention of iconic athleticwear brand Nike. In August 2025, the brand announced Clark as a signature athlete and debuted her custom logo. This September, the brand launched her namesake shoe, the Caitlin 1.

“Dick’s Sporting Goods was always a stop before the start of any sports season when I was growing up,” Clark said in a statement. “Being the first ever brand partner for both them and Foot Locker is a really special full-circle moment. S.



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