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Dabur hints calibrated price hikes amid inflation, focus on cost optimisation to protect margins

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Dabur hints calibrated price hikes amid inflation, focus on cost optimisation to protect margins

Dabur hints calibrated price hikes amid inflation, focus on cost optimisation to protect margins

The company is navigating an inflationary environment, with rising crude oil prices amid the West Asia conflict adding to cost pressures across the supply chain, said Dabur India CEO (India Business) Herjit Bhalla during the post-earnings investor call last week.

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New Delhi: FMCG major Dabur India is looking for calibrated price increases across its portfolio to offset elevated input-cost inflation while stepping up cost optimisation and improving its product mix to protect margins and sustain growth.

The company is navigating an inflationary environment, with rising crude oil prices amid the West Asia conflict adding to cost pressures across the supply chain, said Dabur India CEO (India Business) Herjit Bhalla during the post-earnings investor call last week.

"We have had to calibrate what we are doing...Our approach has been to look at this as an opportunity, to look across the length and breadth of our portfolio, to be able to see how we can enhance our mix, how we can drive cost optimisation more, how we can take calibrated price increases, and where we need to be competitive," said Bhalla.

The company is also looking at improving product mix and operational efficiencies to counter inflationary pressures, while ensuring adequate investments behind its core brands , which generate almost 60 per cent of its business.

"Our focus during this time has to be to continue driving investment in these core brands so that we can enhance the category, because we are market leaders in many of them.


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