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D2C Lifestyle Brand DailyObjects Raises ₹332 Cr To Expand Offline Presence

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D2C Lifestyle Brand DailyObjects Raises ₹332 Cr To Expand Offline Presence

D2C lifestyle startup DailyObjects has raised ₹332 Cr ($34.3 Mn) in a Series C funding round co-led by Xponentia Capital Partners, Anicut Capital and Axiom Asia Private Capital. The round, which included both primary and secondary transactions, valued the startup at  ₹1,050 Cr ($108.4 Mn).

As part of the secondary deal, DailyObjects’ early investor Roots Ventures partially exited with a 18X return on its initial investment. 

Roots Ventures first invested $2 Mn in DailyObjects in February 2022. Following which, the investor doubled down on the startup during its $10 Mn Series B funding round in 2024.

The fresh funds will allow DailyObjects, which is known for its lifestyle and tech accessories like phone cases, watchbands, bags, wallets and wireless chargers, to scale its offline network, deepen its product and R&D capabilities, strengthen brand building and evaluate opportunities in international markets.

As part of the expansion of DailyObjects’ physical retail network, it plans to build 150 exclusive brand outlets (EBOs) across India over the next five years.



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