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Cooper Flagg Works Alongside Foot Locker’s Stripers in New Ad to Kickoff NBA Season

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Cooper Flagg Works Alongside Foot Locker’s Stripers in New Ad to Kickoff NBA Season

Flagg is featured in a new campaign wearing the Boston-based New Balance's signature 950 sneakers.

Foot Locker is enlisting Cooper Flagg to tip off the new NBA season with the next chapter of its “Hoops Lives Here” campaign.

At the center of the campaign is a new 30-second spot featuring Dallas Mavericks forward and New Balance athlete behind-the-scenes at Foot Locker. The creative playfully imagines Flagg making himself at home in a Foot Locker store, working alongside the retailer’s Stripers to stock the latest New Balance releases while wearing the Boston-based athletic brand’s signature 950 sneakers.

Brett O’Brien, senior vice president and chief marketing officer at Foot Locker, told FN in the interview that the New Balance 950s are the sole footwear focus of the new creative and are “one of the best examples of how basketball’s influence extends beyond the court.”

But, beyond this new spot, O’Brien noted that Foot Locker is expanding its basketball assortment with New Balance, from the launch of the New Balance Kawhi V this week to the momentum behind the New Balance Maxey 1.

And while New Balance may not be the “obvious” choice when it comes to basketball sneakers, O’Brien added that Foot Locker is “focused on working with brands and athletes who are shaping the future of basketball culture, both on and off the court.”

“New Balance is bringing a fresh perspective to the game, pairing performance with the brand’s distinct style, while Cooper Flagg represents the next generation of basketball,” O’Brien explained.


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