So it makes sense that Jack Victor would select internationally acclaimed conductor Rafael Payare to star in the campaign for its Tempo performance collection.
In the images, Payare, music and artistic director of the Montreal Symphony Orchestra and the San Diego Symphony, is photographed wearing the Montreal-based menswear brand’s Tempo suit, which is made from stretch wool fabrics.
“We are proud to partner with Rafael Payare, whose artistry and achievements embody many of the values that define the Jack Victor brand,” said Alan Victor, chief executive officer of the Canadian company. “Bringing together the worlds of music and menswear, this collaboration celebrates a shared dedication to craftsmanship and the pursuit of excellence.”
Payare also wore a Jack Victor shawl-collar tuxedo for a joint performance by the two orchestras he conducts on Oct. 30 at The Rady Shell in San Diego.
“Music and tailoring share a commitment to precision and attention to detail,” said Payare. “As a conductor, freedom of movement and comfort are essential to what I do. I appreciate the way Jack Victor’s Tempo Collection brings those qualities together with the elegance of fine tailoring. I’m very pleased to collaborate with a Montreal company with such a strong heritage.”
The family-owned Jack Victor was founded by Jack Wigdorovici, who left Romania and settled in Quebec. He began selling clothing door-to-door before opening a store that soon became popular with railroad workers, loggers and miners. Alan Victor is the founder’s grandson.
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