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Cloudinary to integrate media tools with Amazon CloudFront

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Cloudinary to integrate media tools with Amazon CloudFront

Cloudinary plans to integrate its image and video platform with Amazon CloudFront, extending its long-standing relationship with Amazon Web Services.

The integration is designed to let Amazon CloudFront users access Cloudinary tools within the AWS CloudFront console. Companies that store media in Amazon S3 will be able to enable it in a few clicks and start delivering optimised images and video within minutes, according to Cloudinary.

Aimed at developers and engineering teams that deliver content through CloudFront, the setup is intended to remove the need for custom code and avoid adding a separate media management tool.

Cloudinary has built on AWS since it was founded in 2012 and is an AWS Advanced Tier Technology Partner. Many of its customers already use CloudFront to deliver media, and Cloudinary cited an AWS case study saying existing customers using CloudFront see a 30 per cent performance improvement.

The deeper tie-up comes as companies manage growing libraries of digital media across eCommerce, publishing, marketing and customer-facing services. They are also dealing with traffic surges during shopping peaks, product launches and major campaigns, when delays or failures in image and video delivery can affect user experience and sales.

Under the planned integration, CloudFront customers will be able to add Cloudinary's image and video functions to an existing distribution. Cloudinary says this is intended to simplify setup, management, billing and support, while automatically adapting media for the viewer's device, browser, network and screen.

The partnership focuses on a common problem for digital teams: media assets often sit across different systems, formats and delivery routes.


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