CHAGEE launched an in-app calorie calculator across Thailand on 5 October 2026. The tool gives beverage buyers real-time nutritional breakdowns for custom recipes starting from 4 calories per cup.

It calculates instant shifts in calories, sugar, fat, protein, carbohydrates and caffeine. Values adjust whenever a customer changes cup sizes, switches between hot and iced preparations, or adjusts sugar levels.

Customers access the tool directly inside the CHAGEE App by tapping the Calorie Calculator icon, picking a beverage category, and opening individual product specifications. The interface updates the total nutritional payload as options change before checkout. This removes guesswork from sweetened or dairy-based beverages.

The release accompanies the chain’s “Sip Better, Feel Better” marketing push in the Thai market. Lowest-calorie options highlighted on the platform include Da Hong Pao, Osmanthus Green and Peach Oolong brewed teas starting at 4 calories. Milk tea options, including BO-YA Jasmine Green, Osmanthus Oolong and Da Hong Pao, start at 119 calories.

“At CHAGEE, wellbeing is at the heart. That is why we are committed to providing transparent nutritional information. The ‘Calorie Calculator’ is more than just a tool that displays what is in your cup. It gives people the freedom to customize and choose beverages that best suit their individual needs and preferences, making every sip enjoyable while promoting their wellbeing every day.”

Alongside the digital rollout, CHAGEE Thailand introduced a physical activity promotion running from 5 to 11 October 2026. Customers receive tiered purchase incentives by showing recorded running or walking activity from smartwatches or tracking apps at store counters.

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