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CEO Kat Schneider unpacks the strategy behind Ritual’s first new category launch in 6 years

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CEO Kat Schneider unpacks the strategy behind Ritual’s first new category launch in 6 years

Ritual founder and CEO Kat Schneider knows that winning the female supplement consumer requires taking big bets and big swings. 

“When I started the company and I was fundraising. … I was told pregnancy was ‘niche’, postpartum was ‘niche’, perimenopause was ‘niche,’” Schneider told Glossy. “This was a decade plus ago. Now, women’s health has never been hotter.”

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