CONNECT WITH US
eCommerce

eCommerce

Burberry Sales Climb 6% in First Half, with Profits Rising to 54 Million Pounds

WWD logo

Published on

Add as a preferred source on Google
Burberry Sales Climb 6% in First Half, with Profits Rising to 54 Million Pounds

The second quarter of fiscal 2026-27 was the fifth consecutive one of growth for the British brand under the stewardship of CEO Josh Schulman.

LONDON – Sales and profits are on the rise at Burberry, which reported a 6 percent uptick in fiscal first-half revenue to 1.1 billion pounds, and profit of 54 million pounds, compared with a loss of 18 million pounds in the corresponding period last year.

Comparable retail sales rose 4 percent in the first half and the second quarter, which was the fifth consecutive quarter of growth for the British brand, which has been undergoing a turnaround with Josh Schulman as chief executive officer.

All of Burberry‘s major product categories grew in the half, while wholesale revenue was up 17 percent in the period, outstripping guidance. All regions, with the exception of EMEIA, or Europe, the Middle East, India and Africa, reported growth.

The Americas region remained an engine behind growth, with sales up 12 percent in the six months to Sept. 26, followed by a 7 percent uptick in China and 3 percent in Asia-Pacific. EMEIA sales fell 2 percent in the six months.

Schulman said following the launch of Burberry Forward turnaround strategy two years ago, “our brand and our business are stronger. Five consecutive quarters of growth and improved quality of sales demonstrate that our strategy is working.”

He added that in the first half, womenswear, menswear, childrenswear and accessories all grew in an uncertain environment. “Having laid the foundations for growth, I am more confident than ever that we will realize the full potential of this extraordinary British luxury brand,” he said.


Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.