The new boutique, which nods to Bulgari’s Roman heritage and Manchester’s ancient origins, is the brand’s fifth in the U.K., and its first outside London.
WHEN IN ROME: Bulgari has opened a shop at Selfridges Manchester Exchange Square and, in a way, it’s a homecoming. According to Bulgari, the shop aims to create a “seamless dialogue” between the Eternal City and the rich history of Manchester, which began as a Roman military fort and trading post called Mancunium.
The boutique’s walls have a fluted finish meant to echo ancient Roman columns, and travertine and marble-finished flooring. At the center of the boutique, there’s a majestic chandelier made from Venini glass, with a gold, sinuous structure recalling the “Serpenti,” one of the brand’s most famous designs.
“We are thrilled to bring Bulgari’s unique blend of ‘Romanity’ craftsmanship and vibrant creativity to Manchester, one of the U.K.’s most dynamic cultural hubs outside of London,” said Vincenzo Pujia, Bulgari global sales and retail executive vice president.
“The opening of our new boutique at Selfridges Manchester Exchange represents a wonderful meeting of two rich histories, bridging Rome’s enduring architectural grandeur with Manchester’s Roman roots. It is a meaningful link between two cities with a rich heritage and a forward-looking spirit,” he added.
Bold green pelmets and stone inserts are meant to recall emeralds and colored gemstones. Warm orange touches in textured rugs and display case interiors aim to capture the rich, rosy light of Roman sunsets.
zero1, and Diva’s Dream. There are also Octo Finissimo and Serpenti watches and leather handbags with jewelry -inspired hardware.
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