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Brunello Cucinelli Reports Strong 9M Sales Growth, Raises 2026 Forecast

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Brunello Cucinelli Reports Strong 9M Sales Growth, Raises 2026 Forecast

The performance was driven by strong retail, online and gains across all geographic markets.

MILAN — The first nine months of the year closed with such positive results that Brunello Cucinelli revised its 2026 estimates further upward, forecasting revenue growth of 12 percent at constant exchange rates from an expected 10 to 11 percent increase indicated in July.

On Thursday, the Italian luxury house reported a 10 percent gain in nine-month sales, which reached 1.12 billion euros compared with 1.02 billion euros in the same period last year. At constant exchange rates, sales rose 13 percent.

In light of the performance of the spring 2027 men’s and women’s collections, Cucinelli envisaged growth of around 10 percent for 2027 as well.

“We believe that the brand’s image around the world reflects what we have always aspired to: a belief in absolute luxury, without logo,” said Brunello Cucinelli, the founder, executive chairman and creative director, during a conference call at the end of trading. “We think of a brand that stands for authenticity, style, familiarity and simplicity, where the product is the fruit of exceptional craftsmanship, quality, creativity, with a contemporary sensibility and a strong sense of exclusivity — the latter being of paramount importance to us. We also feel that ours is not a mass-market renown.”

During the call, chief executive office Luca Lisandroni said that the first two weeks of October also showed a good performance, expressing confidence in the rest of 2026 and that the third quarter reflected the year’s “continuous and constant growth, balance in each quarter across markets and channels.”


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