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Bloomingdale’s and Ralph Lauren to Unveil Holiday Partnership With Facade, Windows and Pop-Up Shop at New York Flagship

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Bloomingdale’s and Ralph Lauren to Unveil Holiday Partnership With Facade, Windows and Pop-Up Shop at New York Flagship

Performing at the Bloomingdale's flagship window reveal on Nov. 20 will be singer-songwriter Sienna Spiro.

For holiday, Bloomingdale’s will be all decked out in Ralph Lauren.

The retailer will launch Bloomingdale’s x Ralph Lauren, a partnership that will transform Bloomingdale’s 59th Street flagship with Ralph Lauren holiday windows and a facade installation celebrating traditions and togetherness. For the first time, Ralph Lauren will transform the store’s facade with a dramatic large-scale installation, complemented by a series of dedicated holiday windows.

The collaboration marks the introduction of The Ralph Lauren Holiday Shop, a pop-up shop on the first floor showcasing the brand’s craftsmanship. Opening Thursday and live through early January, the shop will feature Ralph Lauren Purple Label and Ralph Lauren Collection alongside an assortment of luxury gifts.

“Last year we had a record-breaking holiday season [Burberry takeover]. We really had to create a campaign and reimagine the 59th Street flagship to exceed last year. Who better to do that with than someone that we’ve had a great partnership with for close to 60 years? That’s Ralph Lauren,” said Kevin Harter, vice president of integrated marketing at Bloomingdale’s.

“This kind of hero partnership really worked for us last year, so Ralph Lauren was the perfect partner to go out to this year,” Harter said.

Harter explained that Ralph Lauren will have the windows and an immersive installation that will light up Bloomingdale’s facade on Lexington Avenue. There will also be the “beautiful pop-up” on the main floor located near the luxury accessories area.


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