Directed by Derek Cianfrance, the jeweler’s latest campaign explores the memories and traditions that make a gift meaningful across generations.
A Tiffany Blue Box has long been a symbol of a special occasion. In the jeweler’s latest holiday campaign, it also becomes a vessel for memories, connecting three generations of women through a gift that turns into a family tradition.
The campaign, titled “Love Is a Gift,” introduces Amanda Seyfried as Tiffany & Co.’s newest house ambassador. The actress stars in “You & Me,” a short film directed by Academy Award nominee Derek Cianfrance that moves between present-day New York City and the early 1990s, exploring the relationship between a mother and daughter and the emotional significance of objects passed down through generations.
The film opens in an Upper East Side town house, where a woman decorating her Christmas tree discovers a Tiffany Blue Box dated December 1992. The discovery brings back a childhood memory, when she began to recognize her mother, wearing Tiffany’s HardWear collection, as a woman with an identity beyond motherhood.
In the flashback, the mother presents her daughter with a hand-painted Bird on a Rock ornament. Decades later, the same ornament reappears as the grown daughter passes it along to her own child.
The narrative offers a more intimate interpretation of Tiffany’s longstanding association with love and gifting. The house’s 2025 holiday campaign, starring ambassador Anya Taylor-Joy, followed the actress on a journey from New York to London and Tokyo, celebrating different expressions of love.
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