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Beauty Briefing: Would you buy a $775 fragrance sight unseen?

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Beauty Briefing: Would you buy a $775 fragrance sight unseen?

This week, I checked in on luxury fragrance brand Floraïku’s newest launch ahead of the holidays, and whether its U.S. consumers will blind-buy a $500-plus bottle of perfume. Additionally, Jennifer Lawrence teases a biotech-backed beauty brand, and Galderma adds ZO Skin to its portfolio. 

Ahead of the holiday season, the French perfume brand Floraïku will expand its Edition 3776 collection with four new scents. According to Floraïku co-founder John Molloy, the collection, named after Mount Fuji’s 3,776-meter elevation, gives noses free rein to use perfumery’s most premium ingredients. The resulting perfumes have the price tags to match: Each costs $775 a bottle. 

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