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Bath & Body Works has a successful holiday season on its wishlist. Can Zooey Deschanel help it deliver?

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Bath & Body Works has a successful holiday season on its wishlist. Can Zooey Deschanel help it deliver?

Ask 100 people when exactly “the holiday season” begins and you might get 100 different answers. But, at least for now, Bath & Body Works has chosen one clear date. 

“The consumer mindset seems to shift [the holiday season] a little earlier and earlier,” said Kristie Lewis, evp of merchandising at Bath & Body Works. But while some holiday-themed displays have already crept into stores, the company’s “technical, kind of lights-up, curtains-up” opening to the season falls on October 26. 

On Monday, October 26, the fragrance and body-care retailer went live with its holiday-themed campaign starring actress Zooey Deschanel. The “Elf” and “New Girl” actress fronts the Season of Wonder collection, which includes an assortment of hand soaps, body care and fine fragrance in returning holiday scents like Snowflakes & Cashmere and Moonlit Goddess, as well as a new scent, the white chocolate-coconut blend Vanilla Cocoa Flurries. 

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