AIR and Minds by Animoca Brands have partnered with Reap and Pivota to develop identity-based agentic commerce, centred on AI agents making purchases on behalf of verified users.
The arrangement is designed to let an AI agent prove a user's eligibility for offers or benefits, choose a product and merchant, and complete a purchase within limits set by that user. The model combines identity credentials from AIR, agent software from Minds, payment functions from Reap, and product and merchant data from Pivota.
The initiative targets a practical problem in AI-led shopping: agents may be able to search for goods or compare offers, but they often struggle to show who they represent, what permissions they have, or whether they can access discounts tied to an individual account. The partners said their system is intended to enable those checks without revealing the user's underlying personal information.
Under the proposed structure, AIR will let users share selected verified identity attributes and earned entitlements with a Minds agent. An agent could then present proof that a user qualifies for a loyalty reward, discount, or access right while limiting exposure of the data behind that proof.
Minds will provide the user-facing AI layer. Its agents are intended to interpret user requests and manage the purchase process while relying on AIR to verify credentials.
Reap's role is focused on payments. The fintech said it will issue payment credentials tied to a specific merchant, spending amount, and time window, allowing an agent to complete a transaction within a narrow set of approved conditions.
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