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Microsoft says 'break up with your MacBook' and buy a Surface Laptop Ultra

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Microsoft says 'break up with your MacBook' and buy a Surface Laptop Ultra

It's clear enough that the new Surface Laptop Ultra is aiming to poach MacBook Pro owners, and Microsoft is making no secret of that fact – indeed, it's trying to bribe Apple laptop users in a way.

Mashable flagged up that if you head to the Surface Laptop Ultra product page in the US, there's a banner along the top where Microsoft is urging folks to "break up with your MacBook and get up to $1,000."

An asterisk is attached to that amount, as it is a trade-in scheme where buyers of the new Surface model, at quite a cost, can get money off if they're willing to part-exchange their MacBook Pro. The cash you'll receive very much depends on the age and the condition of your Apple laptop, as you'd expect.

$1,000 is the maximum payment, but you won't get this unless you are trading in a newer and well-specced MacBook.

The typical payment is considerably lower. For example, if you have a MacBook Pro 13-inch from 2020 with an entry-level spec (8GB/256GB) the trade-in value is just $45. A MacBook Pro 14-inch from 2023 with an M3 chip (8GB/512GB) will land you $275, which isn't going to make a huge dent in the asking price of most Surface Laptop Ultra models.

You'll need a newer laptop for a decent payout, such as a MacBook Pro 14-inch from 2024 with an M4 chip (16GB/1TB), which will net you $755.

That's a value based on your provided assessment of the MacBook, but bear in mind that if Microsoft's trade-in partner doesn't feel you've been accurate or truthful, it'll drop the value – you can then decide whether to take that lower offer, or have your MacBook returned.


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