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Amorepacific India Creates Premium Division for Laneige and Sulwhasoo

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Amorepacific India Creates Premium Division for Laneige and Sulwhasoo

THE WHAT? Amorepacific India has created a new Premium Division bringing Laneige and Sulwhasoo under a single business structure and appointed Vidushi Goyal as Business Head.

THE DETAILS The new division will combine the business and marketing functions of the two premium K-beauty brands in India, with Goyal responsible for integrated strategy across online and offline channels. The structure is designed to align India with other strategic markets within Amorepacific Group’s global portfolio and support India-specific growth strategies. Goyal brings more than 15 years of consumer brand experience across beauty, personal care and D2C, including roles at Mamaearth and Swiss Beauty.

THE WHY? The restructuring signals Amorepacific’s increased focus on India’s premium beauty market, creating a more integrated operating model for Laneige and Sulwhasoo as the group looks to strengthen distribution, marketing and growth across digital and physical retail channels.



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